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《充电供销社》红茶包装设计

《充电供销社》红茶包装设计​​​​​​​(获得2020中国包装创意设计大赛  三等奖)

学科竞赛项目(2020中国包装创意设计大赛)我选取题目是红茶包装设计,《充电供销社》是一款针对年轻群体,且对审美和趣味性有一定追求的喜欢喝茶人群, 其主题灵感来源采样丧文化,运用流行词语为年轻一代人,呐喊发声。

通过自嘲幽默的方式以化解社会压力达到共鸣共情。设计元素提取自茶杯和一个虚拟的动漫形象,以模拟日常沮丧情绪作为系列视觉。还设计了衍生品表情包扑克牌放置在包装里面,增加趣味性,满足年轻人闲暇的时光。造型设计以六边形为基础,在正上方开孔。这个改动灵感是依托在人们日常使用的卷筒纸,像抽纸般拉扯出来就可以撕开小茶包,方便又卫生,包装的外包装材质选用纸塑复合包装,铝箔袋装的是小茶包。

I selected the types of Black tea packaging design,《Charging provider sales company》It is a tea-drinking group aimed at young people who have a certain pursuit of aesthetics and fun, The theme is inspired by Frustrated culture,I use buzzwords for young people,Express yourself. Relieve social pressure through self-deprecating and humorous methods Make them resonate。

Design elements from a teacup and a virtual anime,To simulate daily sad emotions Become a series of works. Otherwise. I designed a derivative product emoticon package, playing cards are placed in the package.Make it interesting. So that young people have their leisure time. The shape design is based on hexagons. Make a hole directly above。This inspiration is from the roll paper that people use every day,Just pull it out like roll paper.When you tear open the small tea bag, it is convenient and hygienic​​​​​​​。

来源:Seng CHEN

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