New year card/凸版印刷/燙紅箔
主視覺以2018的「1」和「8」為基礎，
8字解構的兩個圓，傳遞春節的福氣圓圓滿滿，
又代表著嶄新而「無限」的一年。
透過特殊色燙印展現不同紅色的設計層次，
帶點古書風格的字體設計「春」字，
畫龍點睛般烘托新春喜氣洋溢的氣氛，
象徵獻上連年有春、春來報喜的祝福。
Spring Blessings • New YearThe main visual design is based on the “1” and “8” in 2018.The two circles in the shape of the number 8 convey the full complete blessings of the Spring Festival.It also represents a new and “unlimited” year.Different layers and tones of red are displayed using the special technique of thermoprinting.The Chinese letter “春” (Spring) utilized an antique style font designThe finishing touches create a joyous and festive atmosphereSymbolizing the blessings of the coming spring and the joy that it brings.
