Coup Cup Coffee 库咖咖啡
Branding, 2017
Creative Director Vincent
Art Director Alex
Designer Alex
Client Coup Cup Coffee
Coup Cup Coffee was born in the background of the sharing economy. It is a cafe with specialty coffee, shared office and shared talent apartment. Starting with its name, we extract the common first letter “C” with the idea of sharing to deeply express Communion, Cooperation, Cultural and Creative of such a Coffee Company. At the same time, the form is used in logo and layout, conveying the concept of cooperation and sharing advocated by this brand.
Coup Cup Coffee诞生于共享经济的大背景下，是一家集精品咖啡、共享办公和共享人才公寓为一体的咖啡馆。我们从Coup Cup Coffee这个名字出发，呼应共享的理念，提取共有首字母“C”，基于Communion、Cooperation、Cultural和Creative四个概念，深度表达这样的一家Coffee Company。这一形式运用于标志和排版中，传达出品牌倡导合作与共享的理念。
设计师：花生联盟 HDU23
