Chu’s OrangeMr. Chu Shijian is a legendary character of inspiration. He established the HongtaGroup in the 70’s and was sent to jail before retirement. After being released at age 74, he continued to be a pioneer, and at 88 his sales still exceeded hundreds of millions and he became “Orange King of China”.We used weighted wood carvings to represent this respected old man. With this unique structure, if you lightly pull, oranges will rise. This helps the collection and presentation of oranges, and symbolizes the ups and downs.
褚 橙褚时健老先生是中国当前在世最励志的传奇人物。70年代创造了中国最大的企业红塔集团。退休前因罪名入狱。出狱后74岁再度创业，88岁高龄的他重新成为年销售数亿的“中国橙王”。我们以有份量感的木刻版画的方式表现这位令人尊敬老人。独特的结构设计，轻轻向外抽拉，橙子就会自动升起。方便了橙子的取出和展示的功能，也暗示着这位老人一生的起起落落。
CLIENT–云南实建果业有限公司 DESIGNER–Tigerpan 潘 虎ILLUSTRATOR–Elena Pan 潘 美汐 AWARDS–Reddot Award 2016 Best Of The Best／红点最佳中的最佳奖 2016 & iF Award 2017/德国汉诺威IF设计奖2017 & IDEA Award 2017/美国工业设计优秀奖2017&2019Graphis Gold Awards 设计届圣经Graphis金奖&2018GDA德意志联邦共和国国家设计奖
www.tigerpan.com 2016
